Privacy Policy
Effective date: January 1, 2026
Overview
SmarterLends ("we," "us," or "our") operates smarterlends.com. This Privacy Policy explains what information we collect, how we use it, and the choices you have.
Information we collect
When you visit our site, we may collect:
- Browser type and version, device, and operating system
- Pages visited, time spent, and referring source
- IP address (anonymized where possible)
- Information you submit through forms or calculators (such as email address, business details, funding amount needed)
How we use information
- To operate, maintain, and improve our website and tools
- To route eligibility inquiries to our lending partners
- To send tool outputs you request, such as calculator results
- To analyze usage with privacy-respecting analytics
- To comply with legal obligations
Sharing with lending partners
When you submit an eligibility check or application through SmarterLends, we share the information you provide with our funding partner so they can review your inquiry. The lender's own privacy practices apply to information you submit directly to them.
Cookies and analytics
We use cookies and similar technologies for site functionality, analytics, and conversion tracking (including Google Analytics 4). You can control cookies through your browser settings.
Your choices
You can request access to, correction of, or deletion of personal information we hold about you by emailing privacy@smarterlends.com. Residents of California, Virginia, and other U.S. states with applicable privacy laws may have additional rights.
Data security
We use reasonable technical and organizational measures to protect information. No internet transmission is fully secure, and we cannot guarantee absolute security.
Children
SmarterLends is not directed to children under 13 and we do not knowingly collect personal information from them.
Changes
We may update this policy from time to time. The "Effective date" above reflects the most recent revision.
Contact
Questions about this policy: privacy@smarterlends.com.